Red Shield is a panel management technology that improves the quality of online survey responses by eliminating fake, duplicate or unengaged responses. Red Shield is not available as a standalone product; it is built into our AussieThink Panels. That means whenever you use our surveys and panels, you're taking advantage of Red Shield's advantages automatically.
Red Shield controls and eliminates the following:
- Straight-liners
We manually inspect the data for respondents who click the same option down a page. This is most often an indication that the respondent has not answered the questions honestly (we correlate suspects against factors such as time to complete).
- Inconsistent Responses
We use diverse-logic questions to identify respondents who are not reading questions properly.
- Speedsters
We time each respondent to ensure they have given enough thought to each question.
- Gibberish
We time each respondent to ensure they have given enough thought to each question.
- Speedsters
We manually check the quality of open-ended responses to ensure participants have taken the questionnaire seriously.
- Professional survey respondents
We block respondents who try to use automated scripts or any other type of fraud when completing our surveys.